When you're selling a physical product in a world that's all digital everything, it doesn't hurt to remind your audience of what they're missing.
This social campaign run during peak Spring holiday card-giving (Mother's Day, Father's Day, teachers, etc.) encouraged younger audiences to skip the emails, DMs and digital gift cards
for something the recipients could feel instead.
But we didn't just talk the talk. We created a product that merged the easy brevity of the digital world with the sentimentality of a physical card. "littleWinks" are miniature greeting cards smaller than a cell phone, bigger than a tweet and perfectly sized for giving a little something with meaning.
CREATIVE DIRECTION: Sean Thompson
ART DIRECTION: McKenna Harclerode