Print and outdoor were the perfect platforms to showcase the majestic scenery in Bastrop & the Lost Pines, while also shaping language from the road into a voice that made travelers feel welcome & at home.
Along with the traditional executions, we re-built, re-wrote, and optimized the Visit Lost Pines website for mobile use to put travelers' Lost Pines adventures at their virtual fingertips.
CREATIVE DIRECTION: Craig Mikes | Lane Jordan
ADDITIONAL WRITING: Claire Jordan
ART DIRECTION: Lane Jordan | Terri Bonnet | Tim Hicks