Tales of Stubb's generosity are almost as plentiful as tales of his legendary cooking.
We took up the torch with a social campaign that's now a tradition called Q-Mas, gifting all things Stubb's
- including items we've created like patches & wrapping paper - to reward loyal fans.
You know that Annual College Basketball Tournament Which Shall Not Be Named?
By creating our own annual tournament pitting Stubb's eight core sauces against each other,
we got our fans in on authentic action without any cease-and-desist letters.
As the primary writer, I was also tasked with calendar creation and concepting.
With a mix of headlines, holiday celebration posts, historic photos and more,
we made Stubb's social feeds virtual places to enjoy yourself and feel at home, just like his old restaurants.
CREATIVE DIRECTION: Craig Mikes | George Ellis
ART DIRECTION: Josh McGonigle | Terri Bonnet