Fun product videos helped give quick overviews of how UpSpring's products work,
the science behind them, and share the brand's personality.
Although UpSpring has a retail shop on their website, the majority of their sales are via Amazon.
Bright makeovers and well-organized content helped make their "mom science" more easily digestible.
CREATIVE DIRECTION: Craig Mikes
ART DIRECTION: Terri Bonnet
INTERACTIVE ART DIRECTION: Matt Morris