Even when print focused on outdoor activities, family fun, art, culture and history, the client's "Mix It Up" strategy showcased the huge variety that gives San Antonio's visitors unique vacation experiences.
As San Antonio's convenient location & year-round sunshine also make it a premier trade destination, we used print and digital infographics to communicate to convention organizers that there was more to do in San Antonio than just go to meetings in their incredibly renovated new convention center.
We found ways to make planning the trip itself something to smile about in
radio spots and digital downloads from the destination website.
For our Mexican visitors, we bundled the variety of San Antonio trip ideas
into a fun & interactive mobile discovery unit.
We even made free trip giveaways classy affairs for our art-loving visitors
with eye-catching interactive digital banners.
CREATIVE DIRECTION: Craig Mikes | George Ellis
ADDITIONAL WRITING: Craig Mikes
ART DIRECTION: Terri Bonnet | Kristina Holt | Juan Roque | Rob Story | Josh McGonigle