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ASK STUBB

STUBB’S BBQ — ASK STUBB ALEXA SKILL

HEY… STUBB?

Vintage authenticity meets innovative digital technology in "Ask Stubb," an Amazon voice skill
combining lively archive audio of C.B. Stubblefield with no-nonsense help from Alexa
to bring recipes, music, tips, and sauce ordering to home cooks.

And the folks at Communication Arts and Ads of the World thought it was pretty cool too.

:30 Order Teaser Spot

 

:30 Recipe Teaser Spot

Every Alexa skill has the option for an accompanying digital app through the Amazon App Store, and of course, we utilized its visual interface for on-screen content alongside the voice activation.

Just one week post-launch, “Ask Stubb” was organically featured among Amazon’s favorite skills
for summer entertaining, alongside much bigger brands.


CREATIVE DIRECTION: Craig Mikes | George Ellis | Lane Jordan
ART DIRECTION: Lane Jordan
DEVELOPMENT: J Hausmann
INTERACTIVE DESIGNER: Matt Morris