READY… SET… DASH!
KEEP UP! Because as North America’s fastest land mammal, the Pronghorn dashes prairies at up to 61 mph. But there are a whole lot of reasons he can only do it with human help.
The High West Whiskey Prairie Dash is a mobile game that tasked users with dashing the pronghorn to top speed as quickly as possible. Each time they reached max speed, a mini-game was triggered challenging players to navigate their pronghorn through a series of his real-life perils like ducking landowners’ fences, dashing past other animal herds, and avoiding debris littering the landscape.
Prairie Dash Case Study
Top scorers were entered to win a free trip to the High West Distillery in Park City, UT, but the game also benefited our hero. For each game play, High West donated $1 to the American Prairie Reserve to keep pronghorns dashing for generations to come.
BROWSE MORE PRAIRIE DASH GAME SCREENS:
CREATIVE DIRECTION: Matt Rogers
TECHNOLOGY DIRECTION: Martin Pagh-Ludvigsen
ART DIRECTION: Robyn Yeh | Sean Wright