THERE’S NOTHING REFRESHING ABOUT GOLF.
But when you add Corona Premier, a few of the game’s finest characters, and their shared perspective, the sport is a whole lot more accessible, diverse, engaging, and frankly, fun.
We tapped golf’s liveliest instructor and influencer Manolo Vega to show golfers the real way to great round, and teach them a few tips on how to handle the course’s hazards just a little finer.
We seized print opportunities in unexpected places like the American Century Championship, an irreverent celebrity tournament known for questionable lies, terrible strokes, and lots of shenanigans on its lakeside 17th hole.
Along the way, we recruited the fellas from YouTube’s “Brilliantly Dumb Show”
to do something neither they nor Corona had ever attempted:
an in-person live stream event, broadcast from Boston’s Tall Ship Pub on Moving Day at the U.S. Open.
Evergreen product videos made their way to social feeds, YouTube pre-roll, sports outlets like ESPN and GolfNow, and all around the Interwebs to remind golfers that the game is finer with a Corona Premier.
CREATIVE DIRECTION: Patrick Simkins
ART DIRECTION: Sean Wright