In 1968, C.B. Stubblefield took the ingenious cooking skills he'd learned as a Korean War mess sergeant back to Lubbock where he opened the joint that made him a Texas bar-b-q legend who shared his sauce with the world.
Today, his dedication to real ingredients & larger-than-life personality that brought together good food, good people, and good times are still fundamental to the brand.
I was the primary writer for Stubb's Bar-B-Q Sauce's Facebook page, with the occasional appearance on their Instagram and Twitter. Here are some of my favorite mini-campaigns & posts from those feeds.
A "hauntingly distinctive" wine with multiple personalities seeks integrated and digital branding for a totally immersive and intoxicating experience. For 21 and up, of course.
Each of Apothic's wines in Red, Dark, White, Crush, Inferno, Rosé and other seasonal releases has a unique personality and flavor all its own that makes it distinct from the others, under a unified, moody core.
A brand focused on hoping-to-be, soon-to-be, and busy bee moms, UpSpring Baby is "Made with Love. Backed by Science."
With products spanning the full range of mother and baby health and body, they needed a voice in digital that cut through the market saturation but remained true to their spunky, grassroots start as an Austin mom-owned company.
San Antonio is a destination in the heart of Texas filled with surprises. Its rich art, history, culture, nightlife, family atmosphere, outdoor experiences and cuisine give the city a diversity of experiences that make it unforgettable for any traveler.
We worked with Visit San Antonio (formerly San Antonio CVB) to create print, radio, and digital that made the best of the Alamo City more accessible than ever.
Bastrop & the Lost Pines Region is a lush natural oasis filled with small-town charm. But you wouldn't know it unless you took a detour from the highways running alongside the town.
The Lost Pines Detour campaign encourages people traveling between large cities to come discover unique Texas nature, history and personality just a little ways off the beaten path.
west elm is a modern home decor retailer that inspires their customers to "express their personal style at home & in the world."
It's a statement that speaks to fashion as much as it speaks to furniture, so we seized on tenets at the intersection of both – color, pattern, texture – to create a print and poster campaign that truly embodied the goods at west elm as bold home fashion statements.
justWink is the witty, occasionally irreverent arm of iconic card company, American Greetings.
Their tone kept them successful among millennials and Gen-Xers, but with a primary audience under constantly increasing time constraints and shifting forms of communication, justWink needed a leg up on the competition, which in this case was social media.
When I'm not busy with my agency clients, my one-woman freelance shop, The Joy of Copywriting, keeps me busy with fresh new projects and my hustle game tight.
This is also where I leave the occasional agency project that was produced without a larger body of campaign work (ergo, "orphans").
The things that I've gotten myself into... aside from advertising and other assorted mischief.