READY… SET… DASH!
AND KEEP UP! Because the High West Whiskey Pronghorn (and the real ones, too) could use your help, partner.
The First Annual High West Whiskey Prairie Dash mobile game tasked users with dashing their pronghorn to top speed as quickly as possible and navigate a series of real-life pronghorn perils like ducking landowners’ fences, dashing past other animal herds, and avoiding debris littering the landscape.
Prairie Dash Case Study
Top scorers were entered to win a free trip to the High West Distillery in Park City, UT, but the game also benefited our hero. With each game play, High West donated $1 to the American Prairie Reserve to keep every North American pronghorn dashing for generations to come.
BROWSE MORE PRAIRIE DASH GAME SCREENS:
CREATIVE DIRECTION: Matt Rogers | Joy Barnett
TECHNOLOGY DIRECTION: Martin Pagh-Ludvigsen
ART DIRECTION: Robyn Yeh | Sean Wright