HEY… STUBB?

Hey, Alexa? What’s the world’s (almost certainly) first and only digital interactive experience featuring authentic, archival audio of a Black American brand owner?

"Ask Stubb," an Amazon voice skill brought C.B. Stubblefield’s southern charm back to life
with no-nonsense help from Alexa to deliver recipes, music, tips, and even sauce directly to home cooks.

And the folks at Communication Arts and Ads of the World thought it was pretty cool too.

Every Alexa skill has the option for an accompanying digital app through the Amazon App Store, and of course, we utilized its visual interface for on-screen content alongside the voice activation.

Just one week post-launch, “Ask Stubb” was organically featured among Amazon’s favorite skills
for summer entertaining, alongside much bigger brands.

CREATIVE DIRECTION: George Ellis | Lane Jordan
ART DIRECTION: Lane Jordan
DEVELOPMENT: J Hausmann
INTERACTIVE DESIGNER: Matt Morris