FRONTED BY THE FINEST
With Snoop Dogg as their spokesperson, we set new standards for living “the fine life” with Corona.
MÁS FINA WAS THE CASE
Uncle Snoop has spit fire since 1992,
so when creating radio spots for Corona’s
laaaaid-back La Vida Más Fina masterbrand,
I relied on his OG talent & let the man take the mic.
Watch for our mixtape.
LA VIDA MÁS LOUNGE
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When Corona Extra changed clothes into a limited edition holiday thermal can, we tapped Snoop’s stylist and Beach Robe Designer-in-Chief Talia Coles to design a fresh “Feliz Navi-Drip” for those cans & a few lucky fans, too.
It was even a hit with celebs who AREN’T Snoop Dogg.
A FEW KEY SOCIAL CAMPAIGN MILESTONES:
CREATIVE DIRECTION: Chris Adams | Ross Cavin | Jonathan Graham