THERE’S NOTHING REFRESHING ABOUT GOLF.
But when you add Corona Premier and a few of the game’s finest characters,
the sport is a whole lot more accessible, diverse, engaging, and frankly, fun.
We tapped golf’s liveliest instructor and influencer Manolo Vega for our version of a great round,
and to demonstrate a few tips on handling course hazards just a bit finer.
We seized print opportunities in unexpected places like the American Century Championship, an irreverent celebrity tournament known for questionable lies, terrible strokes, and lots of shenanigans on its lakeside 17th hole.
A first-of-its-kind, in-person livestream hosted by the fellas from YouTube’s “Brilliantly Dumb Show”
from Boston on Moving Day gave golf fans a brand new way to join the U.S. Open viewing experience.
Evergreen product videos made their way to social feeds, YouTube pre-roll, sports outlets like ESPN and GolfNow, and all around the Interwebs to remind golfers that the game is always finer with a Corona Premier.
CREATIVE DIRECTION: Patrick Simkins
ART DIRECTION: Sean Wright